About Us

William and the Wolf was born in January 2015 by Becky Vowles, a designer-maker living in Bristol.

William and the Wolf is designed to not limit a child and lets children be children. We create many of our items to with unisex colours and prints. We don’t have a separate boys and girls section within our website as we want to break away from the sea of pinks and blues that are currently saturating the market. We believe in a lifestyle based on choice, not stereotypes. Our clothing is made for everyone.

We feel incredibly passionate about our products, each one being handmade to order from high-quality fabrics. All of our designs can be customised or packaged to suit your needs so just let us know.   

We currently sell at markets in the South West, trade online and are stocked at Raspberry Rascals in Bury St Edmunds. We have also appeared in Harpers Bazaar and Elle as part of Mother and Baby features. We are thrilled to be chosen as one of the Top 20 Baby Brands in the UK by Make it British!

Enjoy and drop us a message if you’ve got anything you’d like us to hear or just for a chat!


Becky and the Wolf Pack x